Summary: Ron Finley began his career by creating his first collection called the Dropdead Collexion in his own garage. It ended up being popular with commonly known and high-end stores such as Saks Fifth Avenue, Nordstroms, and Neiman Marcus.[10] Celebrities soon became attracted to his original ideas and designs. Ron Finley also collects memorabilia of Black Entertainment which has allowed him to own a collection of his own preservation of history. His collection includes movie posters that enable the audience to see the progression of Black people in the movie industry. Finley is also known as a proponent of healthy eating and gardening. He is co-founder of Los Angeles Green Grounds, a company that plants gardens at low-income homes in the Los Angeles area as a part of a recovery system to transform neighborhoods.[12] In early 2013, Finley gave a TED talk on his progress as a "guerrilla gardener," the dangers of food deserts, and the potential for his program to improve quality of life. He said in the talk, "If kids grow kale, kids eat kale; if they grow tomatoes, they eat tomatoes."[8] The talk has received over two million views on the TED web site,[9] and attracted attention from numerous celebrities and collaboration proposals from corporations.[13] After his TED talk, Finley developed a gardening training facility under the name of The Ron Finley Project.[14] His guerilla gardening efforts have had modest success in persuading city officials to cooperate, but remain officially illegal under city code.[15][16] In 2016, The Ron Finley Project was told they had to buy the property hosting their garden for $500,000, or it would be shut down. A fundraising campaign ensued.[17][7] The campaign got the attention of natural food companies, and the original $500,000 goal was surpassed.[18][19] Finley has appeared in several documentary films about urban farming, including Urban Fruit[20] and Can You Dig This.[21] Finley refers to himself as a "gangsta gardener", explaining, "Gardening is gangsta. Drugs, robbing—that’s not gangsta. Building community—that’s gangsta. I’m changing the vernacular."[6]
