Customer Experience expert @AnnetteFranz on Customer Journey Mapping for Business (Part 2)

Summary: The wrap-up podcast session on customer experience, with your hosts, Annette Franz, CX expert and co-host, Mirza Baig discuss whom within the business would own and execute a customer journey map, what KPIs are used and how often should the map be updated? Customers are the life-blood of any business or brand - so make this podcast a must-listen to finish off this series on customer experience.