Summary: The CIO's days may be numbered as the focus of the C-Suite has shifted towards the customer experience - welcome to the boardroom table, the latest C-level title: the CCO, the Chief Customer Officer. In this episode of the InspireCast, we touch upon the transition of the CIO towards the CCO, shadow IT, Martech (marketing technology) and how LOB (line of business) leaders are the ones steering the IT ship moving forward. A must listen for CIOs and CMOs alike.
