Summary: After the CEO, a COO is usually the 2nd most important c-suite role for any brand and organization, ensuring how the company delivers value; these COOs though now more than ever are being asked to spearhead the company's digital transformation efforts. Do listen to this podcast to find out just how the COO can tackle personalization, collaboration and the omnichannel experience to embed true digital transformation into the heart of any brand all the while creating a sustainable and intuitive front-facing digital customer experience. Featuring Kaspar Roos, founder of Aspire Customer Communications Services, a technology strategy firm and your host, Mirza Baig of GMC Software.
