Founders @DSzuc & @IgiWong on Design Thinking, UX & how to Make Meaningful Work

Summary: While in Hong Kong, Mirza interviews Daniel Szuc and Josephine Wong - founders of Apogee, a design research consultancy which focuses on helping clients to "Make Meaningful Work." Dan and Jo elaborate on how the concepts of UX, CX and design thinking or digital transformation should actually be looked at from a people-experience perspective and encourages the audience to "design experiences outside the company." They further expand upon their own experiences with large corporations that have been simply 'sleepwalking' through it all; to helping them transition towards a state of 'sparkle' which all translates into making meaningful work. A must listen to session of the InspireCast that will truly INSPIRE and provide a new point of view to customer experience (CX).