Summary: Essential listening for any customer experience professional as Annette Franz, CCXP, provides her book review on the first ever 'Authoritative Guide to Achieving CX Excellence.' If you're in marketing, on a digital team or in IT - have been tasked with establishing or elevating your brand's customer experience framework; though have been in search of an operating manual or a how-to-guide...then this session of the InspireCast is a must-listen for any CMO, CIO or CXO now. The authoritative guide eBook is available at http://www2.gmc.net/guide
