Matt Ruedlinger of @TripleRmkt on emotion, #millennials & connecting your customer experience (#CX)

Summary: This session of the InspireCast podcast features Matt Ruedlinger, Founder and CEO of Triple R Marketing. Matt discusses at length his observations on millennials, how B2C and B2B is now simply P2P (people 2 people) and asks the pivotal question: what would happen if your company was going to close today? How would your customer react? Would they care or forget about your business as just another Google search result? For every CMO and exec tasked with customer experience, a must-listen to session with a number of real life examples to challenge your current notions of what it means to 'connect with your customer'