Summary: Buyers have changed the way they buy, but sellers – which includes all small business owners – have been struggling to keep up with these changes. And many business owners actually make it difficult for their buyers to buy, without realizing it. Are you making classic, easy-to-avoid marketing and selling mistakes? Find out when I interview Kristin Zhivago, a “revenue coach” for CEOs and entrepreneurs. Kristin has developed a way for business owners to find and sell to new customers more successfully, by understanding how and why their current customers bought from them. Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs grow their companies. She works with them to improve the results from their marketing and selling efforts, but also works extensively on team building, leadership, corporate agility, and processes, so that companies are able to keep the promises they make to their various audiences. Kristin also helps companies make the shift from company-centered to customer-centric. She has interviewed literally thousands of customers for her clients and has become an expert on the customer’s buying process. Today's show is sponsored by ICNS. Are hidden IT system problems costing your business time and money? Unless you have the time, expertise and manpower to continuously monitor your servers, network and workstations, chances are they aren’t functioning at their peak. That means your IT system is actually costing you money in the form of wasted time, service calls and lost productivity. Let ICNS Managed Services be your 24-7 remote IT Lifeline – on site but out of site. Call 440-891-0465 or visit www.icnsinc.com to learn more.
