Summary: Sales are the lifeblood of all organizations — their success drives all departments. However, a surprisingly large number of organizations find it unbelievably difficult to access their sales data and turn that data into a decision-making tool. Not only are sales cycles for complex sales often very long, but according to statistics: - Sales reps spend 65% of their time not selling - Over 40% of sales reps fail to hit their quotas - Reps don’t use 90% of marketing deliverables (and spend 30 hours/month creating their own!) Join me and my guest Ozzie DiVinere of ForwardMetrics for a discussion on this very important topic. Ozzie DiVinere is CEO/Co-Founder of ForwardMetrics.com. He Co-Founded the company in 2011 with a vision to bring enterprise cloud-based technology to the strategic planning, performance management and project management space. DiVinere's passion is to transform organizations by connecting them with executive coaches and strategic planners to adopt cloud technologies to help each one achieve success and grow their businesses. A win-win paradigm. In his previous role as Senior Vice President of the Private Client Group at Altegris, which was acquired by the Fortune 250 Company Genworth, DiVinere was responsible for delivering strategic sales and support to Altegris' wealthiest customers globally. In addition, DiVinere created a very successful toy company, Skate Monster, which had Walmart as its primary customer. DiVinere received his B.S. in Business Administration, Marketing from San Diego State University.
