Summary: To be a profitable magnetic marketer - spending lots of money, doing every marketing strategy is just too overwhelming-- you need to leverage your strengths and focus on just 1 main strategy. This will leave you doing LESS marketing and MAKE More money. Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing advice and short cuts for CEOs with no marketing department. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers. Today's show is sponsored by Bizapalooza and Shann Vander Leek. The best small business experts are giving away their secrets on July 9-11 At Bizapalooza! These folks charge thousands of dollars a day - and from July 9-11 they are sharing their secrets on getting, customers, keeping customers and making more money with YOU! Register today at www.smallbizapalooza.com If you're wanting to step up the professionalism of your virtual events, radio shows, book trailers or podcasts, hire sit www.shannvanderleek.com and click on the VOICE button for testimonials and samples of Shann's voice over projects. Shann Vander Leek. Shann is the announcer for Accelerate Your Business Growth. Visit www.shannvanderleek.com to learn more.
