Episode 20: Mastering Creative Direction with Liam Sarsfield




UI Breakfast: UI/UX Design and Product Strategy show

Summary: Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.