Soccer's Visceral Growth




The Score show

Summary: First, there are the facts. The first three games the U.S. team played in South Africa drew television ratings at an average of a huge 66% higher than during the last World Cup, four years ago. The U.S. win over Algeria, which was significant in that it threw the Americans out of the first round where they often wallow and fade, pulled in 6.1 millions viewers. That's more than a respectable number. It's impressive, especially when you consider the game started at ten in the morning and viewers watching at their offices, on their computers, and in sports bars aren't counted...