Summary: Julie Cottineau is founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a premier learning program that teaches small business owners, entrepreneurs and non-profits how to create more distinctive, more powerful and more profitable brands that break-through in crowded markets. Prior to launching her own business, she was vice president of brand at Richard Branson’s Virgin Group. Cottineau also served as executive director of consumer branding at Interbrand, as well as a VP management supervisor at Grey Global in both the US and France, helping to build leading global brands in diverse categories such as Intel, Pantene, Virgin, Stolichnaya and Kool-Aid. She has been an adjunct professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. For more information, visit BrandTwist.com and TheTwistBook.com
