Summary: Morgan Oliveira is the founder and principal of Grounded PR, a PR consultancy designed to help mission-driven companies share their stories, with a focus on the food/food tech space. She has worked with some of the country’s leading brands, including sweetgreen and Back to the Roots, amongst others. Prior to Grounded, Morgan was the first employee and Director of Communications at Hampton Creek, a food technology company that is currently valued at over $1B and has received investment from a number of billionaires including from Li Ka-shing, the wealthiest man in Asia, and Marc Benioff CEO & co-founder of Salesforce. At Hampton, Morgan worked to spread the story and mission of Hampton Creek to the press and public, and was the driver behind the press during the Unilever lawsuit and the famed “Mayo Wars” during the fall of 2014. She was named to the Business Insider list of Top 50 Best PR People in the Tech Industry for 2014. Morgan comes from a background in food, having worked at a startup in Los Angeles where she helped it quadruple its business in only a year’s time, securing deals with influencers such as P90X founder, Tony Horton and Vega formulator, Brendan Brazier.
