Summary: When your host became newly single, she was shocked to discover that Tinder had made a drastic change as well. Like when silent films turned into talkies, though way less culturally significant, there is now a distinct sound when two people match on Tinder. Here to explain the art of sonic branding is Steve Milton, a founding partner at <a href="http://wearelisten.com/project/tinder/">Listen</a>, who helped craft the app's new signature sound.<br><br>Plus, in Trump's new America, our Facebook friends keep talking about getting an IUD. Why? We'll discuss the outlook for women's reproductive healthcare in the coming years with <strong><em>Slate</em></strong><strong>'s</strong> <a href="http://www.slate.com/authors.christina_cauterucci.html">Christina Cauterucci</a>. <br><br><strong>Today’s sponsor:<br></strong><a href="http://www.eloquii.com/whyohwhy"><strong>Eloquii</strong></a>, an online retailer that focuses on a sophisticated and figure conscious fit for sizes 14-28. To get 50% off your first item and 40% off any additional item, visit <a href="http://www.eloquii.com/whyohwhy">eloquii.com/whyohwhy</a> and enter promo code WhyOhWhy at checkout.<br><br><strong>Get Slate Plus:</strong><br>Andrea was recently interviewed by <strong><em>Slate</em></strong><strong>'s</strong> <a href="http://www.slate.com/authors.leon_neyfakh.html">Leon Neyfakh</a> about her decision to bring her personal life back into this show. To read <a href="http://www.slate.com/articles/arts/slate_plus/2016/11/why_oh_why_host_andrea_silenzi_on_podcasting_about_her_personal_life.html">this interview</a>, sign up for a free trial: <a href="http://slate.com/whyohwhyplus">slate.com/whyohwhyplus</a>
