Summary: <p>Just in time for all the last minute X-mas shoppers, I stop through Washington University in St Louis to talk with associate professors of marketing Joe Goodman and Selin Malkoc. We discuss how online marketing has changed consumerism, how more options don’t always lead to easier choices, how to get the most out of vacations, and tips on celebrating milestones. Perhaps most significant of all, we find out how quarrels between married academics may be driving some of the best research.</p>
