Planning for Consumers in a Crisis in Argentina




Frontier Strategy Group - Emerging Markets Insights show

Summary: Hear FSG CEO Richard Leggett interview Latin America Practice Leader Ryan Brier about the second installment of his Argentina Scenario Planning Series, "Planning for Consumers in a Crisis". In this podcast Ryan describes how Argentine consumers are likely to change their behaviors during an economic downturn and what companies can do to position themselves for success on the back of those changes.