Jospeh Nye Explains The Term "Soft Power"




Allan Gregg in Conversation (Video) show

Summary: Joseph Nye is Dean of Harvard's Kennedy School of Government and former Assistant Secretary of Defence in the Clinton administration. His new book is called "Soft Power: The Means to Success in World Politics." He defines "soft power" as being the power to attract others to your value system. He further explains why America lost a lot of soft power after their invasion of Iraq. An example of a country with increased soft power is Norway, because of its role in peace processes. Canada, he believes, has some soft power but not enough hard power. (Originally aired April 2004)