Summary: Pigovian taxes, such as Philadelphia's new soda tax, create very mixed reactions among consumers. University of Pittsburgh Katz Business School professor Cait Lamberton explained an individual's’ view of the issue depends on their perception of how certain personal behaviors impact the whole community. “The people who support them most voraciously are the, ‘No man is an island people,’” said Lamberton. “The people who reject them the most are the, ‘No, I’m an island. My behavior affects only me.
