Summary: Episode #0404! Mike discusses Dragon Ball and general anime marketing with Lance Heiskell, former marketing director and director of corporate strategy with FUNimation. How did the fan culture of the time affect "Dragon Ball GT" marketing? What were the decisions behind Dragon Ball Z re-releases up through the latest Blu-ray sets, and how did the "Rock the Dragon" set fit into the picture? Also, why is it that "Dragon Ball Super" does not have a simulcast?!
