Summary: Companies everywhere are refocusing on the consumer, trying to become better acquainted with their customers in hopes of offering personalized offers and service that will keep consumers loyal and enthusiastic. Dealing with customers on an individual basis isn’t impossible for an organization that has only a few clients, but how can an insurance company provide similar service considering its size? In this podcast, IBM insurance experts Tony Boobier and Stephen Mills talk about how IBM Behavior Based Customer Insight for Insurance can help provide an advanced analytics solution to this all-important question.
