BI 196: How Brian Casel Productized a Service Business and Attracted 22 Customers in 8 Months

Summary: In this episode, Brian and I talked about how he built and sold his first company, and then how he leveraged that expertise to launch his next business. During our discussion, Brian shared with me some key lessons he learned from company #1 and how using these lessons in company #2 has helped him to achieve a lot more, in much less time.