Summary: This month, we talk with Kellogg professors Nour Kteily and Julie Hennessy about what we can learn from studying candidates' brands. This includes the impact of the rhetoric they use to establish those brands.
Summary: This month, we talk with Kellogg professors Nour Kteily and Julie Hennessy about what we can learn from studying candidates' brands. This includes the impact of the rhetoric they use to establish those brands.