![Stanford Entrepreneurship Videos show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/028/130/small/stanford-entrepreneurship-videos.jpg)
Summary: Dave Peterson, co-founding partner at Play Bigger Advisors, explains how a point of view establishes what you stand for and against, while attracting just the right customers. He also describes agenda setting and the importance of strategically framing a problem, outlining consequences for not solving it, sharing a vision for the future and identifying a call to action.