Summary: As many of the Premier League clubs and its fans await the impact of new broadcasting revenue flooding into the sport landscape, two very important things are happening which could alter the face of where European club football heads next as market power and new investment look to assert themselves in the coming months and years. Joining Anto for this episode is Phil Brown to deal with the lay of the land in the Premier League as it stands today, a league in which the midtable clubs are enjoying a serious run early in the season while the established big brands struggle to find top performance given the issues of transition and failures to perform on the European stage. Then in part two, Stefan Szymanski takes us through a number of key points relating to that new Premier League TV money and how the overall market could find itself reshaped as UEFA and other football leagues will certainly feel a knock down effect. How will this accelerated cash engine pick winners and losers in the future, will it result in a new pecking order amongst the top five leagues of Europe and how will many of the established powers respond to this new marketforce given that a number of big club football brands may find themselves confronted with a brand new reality as this revenue stream kicks into gear.
