Revisiting Authenticity: What It Is, What Its Not, and Why It Matters




Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing show

Summary: Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matterPlay Episode