Summary: Scott McKain (<a href="http://twitter.com/ScottMcKain">@ScottMcKain</a> on twitter) joins host <a href="http://realitycheck.therealistsguide.com/craig-price/">Craig Price</a> about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive. They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don't know what others are doing so they can stand out (I'm talking to you podcasters who don't listen to podcasts!). Scott can be found at the obvious <a href="http://ScottMcKain.com">http://ScottMcKain.com</a>. You can all find his book <a href="http://www.amazon.com/gp/product/1608324265/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1608324265&linkCode=as2&tag=realitycheckcraigprice-20&linkId=DMBHAI6K3E7U7U2G">Create Distinction: What to Do When Great Isn’t Good Enough to Grow Your Business</a> on amazon and all the regular places.
