Summary: Jim McCann, of 1-800-Flowers and author of Talk is Not Cheap, wants you to talk to your employees. Not just because it’s the nice thing to do (though it is). But once you’ve established a rapport with people it’s much easier to be an effective leader. They’ll trust you and you’ll have more insight into what motivates them individually. Talk is not cheap, it’s worth quite a lot. James F. “Jim” McCann is an American entrepreneur who founded 1-800-Flowers, which was one of the first companies to pioneer and popularize the use of both toll-free telephone numbers and Web sites to sell goods and services directly to consumers.
