Modern SEO for 2015




Internet Marketing Magazine show

Summary: Greg: Dave Jenyns is a serial entrepreneur with a complete all-around knowledge of business, mindset and marketing. Dave's impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. His business experience includes interesting projects such as selling the Melbourne Cricket Ground, the MCG, developing and franchising retail stores and building a multi-million dollar portfolio of over 500 domains and websites. Dave is now the founder and director of Melbourne SEO Services and Melbourne Video Productions who, together, help businesses grow through innovative, online marketing systems. It is with great pleasure that I say welcome to the call, Dave. Dave: Thank you, Greg. Thanks for having us. Greg: Yeah, very welcome. I've been looking forward to this. For those who don't know Dave and I, we sort of knew each other online for a while and then I've only really met in the last year. I would say that we easily, you know, got on straight away. Both are, I would say, avid students of marketing and really enjoy the game. Would you say that would be accurate? Dave: Yeah, and I think you’re just good fun to hang around. Greg: I think we're both in similar stages, where, you know, with the way I look at this, the whole business and entrepreneurial thing, you got to do your 10,000 hours and then when you start to come out the other side, it's just a damn amazing ride and just a heap of fun. I think we both sort of, we both network with amazing people and creating good lifestyle, and helping a lot of people along the way which is, which is fantastic. Yeah, cool. Do you mind, let's dive straight into it. I know you've been an entrepreneur for many years now. What have been some of those key parts of the journey that have really helped you evolve to this point in time, knowledge, mindset, that kind of thing? Dave: Yeah, I think, I mean one of the biggest things is very early on was I got hooked into Amway, and I got started listening to tape of the month and it wasn't so much the business side of things, because I was still at school at the time, so at seventeen years old, still listening to your Anthony Robbins and getting all the right motivation at a young age. I feel like that really set the foundation and there's a lot of talk, particularly from Jim Rohn, the late Jim Rohn, talked a lot about delivering value and giving more than anyone ever expects from you and those sorts of things. I think that's probably one of the biggest pillars that's hung around for me is this idea of no matter what business you're in, you really need to be delivering value because that's what you get paid for - delivering value in the market place. With that kind of bedrock, and you touched on some of the different things I've done, as any good entrepreneur, you jump from different business opportunities, and from here and there you kind of grow and evolve. Part of it is just being flexible and being able to change as markets change and I saw it hugely in the stock market. I mean we've seen, I was in the stock market education niche and there's been huge developments in that industry, particularly as the internet came online and they started reforming a lot of the legal requirements here in Australia, and as the rise of the internet started to happen, you've got these trading robots and things. At the time, I kind of didn't recognize that this change was an important part of business, but now, having sort of jumped from multiple different industries and worked in multiple different businesses, you see that's sort of one those fundamentals. Change is going to happen and you need to be flexible, light on your feet, be able to spot these trends and I think that's one of my core skills sets, is identifying where things are going and kind of jumping into the future, imagining how it's going to play out, then coming back to the present moment and then going, "Right,