Summary: We're joined by usability grandmaster <a href="http://twitter.com/jmspool">Jared Spool</a>. Inspired by a <a href="https://twitter.com/jmspool/status/533682890220257282">tweet</a> we asked Jared to join us to dive a little deeper. We had a fun filled chat with some enlightening conversations around UX strategy and tactics, does it even exist? The need for user research and judging when you've done enough. https://twitter.com/jmspool/status/533682890220257282 We realised that we all become Don Norman in the end. And seriously, none of us touched the sheep. (Listening time 61 minutes) This episode is sponsored by <a href="http://www.usertesting.com/uxpodcast?utm_source=uxpodcast&utm_medium=display&utm_campaign=UXpodcast+sponsorship">Peek</a> by UserTesting. Peek is the easiest way to see and hear videos of real people using your site or app. Visit <a href="http://www.usertesting.com/uxpodcast?utm_source=uxpodcast&utm_medium=display&utm_campaign=UXpodcast+sponsorship" target="_blank">usertesting.com/UXpodcast</a> for a free Peek usability test, and find out how you can give your users an experience they’ll love. <a href="http://www.usertesting.com/uxpodcast?utm_source=uxpodcast&utm_medium=display&utm_campaign=UXpodcast+sponsorship"></a> https://soundcloud.com/uxpodcast/88-jared-spool-interview https://twitter.com/uxpodcast/status/543316619166879744 References: <a href="http://www.jeffgothelf.com/blog/there-is-no-such-thing-as-ux-strategy/">No such thing as UX Strategy</a> <a href="http://static.inuse.se/uploads/2014/04/UX-Maturity-Model.png">UX maturity model</a> <a href="http://www.thefreedictionary.com/Monday+morning+quarterbacking">Monday morning quarterbacking</a> <a href="http://uxim15.uie.com/">UX Mobile Immersion 2014</a> videos <a href="http://centercentre.com/">Centre Centre</a> <a href="http://www.uie.com/">UIE</a>
