Summary: Automated marketing. The marketeer's dream. What is it, and how does this impact UX? <a href="https://twitter.com/aimeeravacon">Aimee Ravacon</a> from <a href="http://www.specopssoft.com/">Specopssoft</a> shares her experiences after successfully implementing marketing automation into her organisations' digital marketing. (Listening time: 41 minutes) https://soundcloud.com/uxpodcast/91-james-per-aimee-get-automated https://twitter.com/uxpodcast/status/558514974394712064 References <a href="http://www.specopssoft.com/">Specopsoft</a> <a href="http://www.hubspot.com/marketing-automation-information">What is marketing automation?</a> <a href="http://chiefmartec.com/2013/07/most-marketing-automation-is-really-experience-design/">Most marketing automation is really experience design</a>
