Summary: <br> In this episode I discuss the four things you must do in business - specifically in the area of client acquisition. These four steps are essential to getting leads in, converting them into clients and putting a system in place to continue to stay in touch with those leads and clients.<br> Here are the key points covered:<br> <br> The lead generation process<br> How to qualify leads<br> Methods to convert your leads<br> Putting a follow-up system in place<br> <br> Until next time ...<br> <br> <br> <br> <br>
