Summary: Greg: Ajit is the Co-Founder of Blink Webinars and Evercoach. He is also the CEO of Mind Valley Media, the publishing arm of the Mind Valley Group. Ajit also works as a mentor and sits on the board of multiple organizations. He's very strong in the areas of sales and marketing, business growth training, pay per click, in particular AdWords, Facebook advertising, landing pages, and sales page optimization, creating funnels, just to name a few. It's quite a skillset there. It is with great pleasure that I say welcome to the call, Ajit. Ajit: Hey, Greg. Thank you for inviting me. Greg: Yeah, excellent. We obviously met in the States over the course of this last year. We're both in the digital marketer war room environment and I heard Jake give a presentation really about some of the clever things that they do at Mind Valley. I already knew you were a clever cookie and then when I heard that I thought, "Wow. We've definitely got to get you on the podcast, and particularly on the cover." So thank you very much for that. Ajit: Thank you very much for inviting me, Greg. Glad you liked the presentation. Greg: Yeah, it was good. All right cool, so, if we drive straight into it. You're now the CEO of Mind Valley Media, but obviously you didn't start there. So what really learnings or experiences have led you on that path. Realistically you're a very highly sophisticated marketer and entrepreneur these days. Ajit: So it starts a long time back. It kind of relates to my childhood and how I grew up. So when I was growing up, like in my teens, when you are looking for space and time and a lot of fun, I was growing up in a joined family. That's how the Indian families are a lot of times. But your uncles and aunts, and everyone is living in the same house, and we were 23 people in the same house, which was of course, not a very comfortable or very abundant in terms of money or space that you were living in. I remember one of the nights when I was sleeping and there was a guest over. So were sharing the bed and I slept in a little corner. Because it wasn't that we had to sleep in a corner, but it was just many people in the same room, we had to share the space and I slept. I remember waking up the next morning and when I woke up I was still in that little space curled and still against the wall in some way. And that I decided that this cannot be my future. I don't want to ever feel this way. I don't ever want to be in a place where I don't feel comfortable, or I don't have the abundance of time and space and wealth, and be able to be very, very comfortable in my life. And that changed everything ever since after that. I wasn't ever A-grade student or anything like that, but that made me become an extremely hard working individual. I started working when I was 18. Of course, at that point I started as a typist and a designer which I'm terrible at. But it was working out fine for an 18-year-old making $100 a month kind of thing. But it was good at that point I was like, "What the hell? I've got to do this." But that also led me to learn how humans and we as human beings work, how people reciprocate, what makes people like other people. So that made me as a person, being able to be someone that at one time attracted you, as a person, you will find it very easy to connect with me. It's not very hard to feel connected, because early on, I had to gain that skill to be able to connect easily and efficiently with everybody. Also that made me someone that people would put on the frontline often and say "Okay. So you've got to be the marketer because you can relate to the clients really well." And so when I was looking for my first real job after my graduation, I was 23 at that time, and I was put into a high-end sales environment straight off the bat. So until that time I was just another student organizer and doing okay, doing some part time jobs, but not really marketing anything. But once I entered this high-end,
