Summary: This episode touches on some key elements of starting a content marketing strategy and why it's important to take the time to set up your strategy before starting your content marketing. I've built Bright Ideas on content marketing, and I believe you can have success with content marketing as well - assuming you have the right strategy. Take a quick listen to this episode where I discuss: Why Content Marketing is Becoming so Important Your Sales Funnel and How Content Helps Finding Influencers Defining Your Target Market Supporting a Niche or Specialized Service For more episodes from myself and other accomplished business professionals, subscribe now and don't miss out on future shows. Resources Mentioned The Digital Marketing Handbook Creating a Buyer Persona More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now [Tweet "Beginner's Guide to Creating a #ContentMarketing Strategy #thebrightideaspodcast"] Transcript Hey there, Bright Idea hunters! Welcome back to episode number 114 of the BrightIdeas podcast. I'm your host Trent Dyrsmid and this the podcast where we feature interviews with the entrepreneurs behind some of today's fastest growing companies, if you're looking for proven tactics and strategies to help you start a new business or to grow an existing one, you are in the right place. Now, I just said that this is the podcast where we do interviews and guess what; I'm not going to do an interview in this particular episode. That's right! I’m branching out and I'm going to start doing some monologue podcasts. The reason for that is that I want to increase a frequency of the episodes that I do in the ITunes store and I want to be able to make myself available to help you guys in small bite size chunks so these episodes that I do as monologues are going to be lot shorter and they’re going to be direct and straight to the point, so with that said lets jump into what we are going to talk about in this one. On this episode we’re going to talk about beginner's guide to creating an effective content marketing strategy. Now I'm actually kind of cheating in this first episode in that, I already recorded the bulk of this episode as a video and I have decided to repurpose that particular video because there's nothing on the video that you actually need to see to get the point of what I am explaining. So why do you want to listen to this episode? If you don't have a content marketing strategy in place, I can promise -- boy oh boy I'm speaking from personal experience -- success will take forever if you get it at all! In this episode you were going to learn from some of the many, and I want to emphasize, many mistakes that I made very early in my content marketing career. when I really didn't have a clue of what I was doing, and as a result of all those make mistakes, I've developed a proven plan that I use and that many of the people I've interviewed in the past have used -- that's what I learn it from, so really if content marketing is your thing, and boy oh boy it really should be cause it is the way to get business in this day and age, you really going to dig this episode. So that's it lets jump right into it. Everybody this is Trent here from BrightIdeas and in this video, I want to share with you something that I go through with client after client after client at the beginning of our engagements, and that is how to get started with a successful inbound marketing campaign. So before we dive into the tactics, I want to talk a little bit about the concept.
