Summary: Having trouble conveying your message to customers? Not closing sales as efficiently as you would like? You might have to adjust your buyer persona. If you haven't created a buyer persona, you are wasting your time and money. In this episode, I dive into some quick tips on how to create a relevant persona and how to use that to create relevant content - all of which leads to a successful content marketing strategy. Take a quick listen and you'll learn: Why Buyer Personas Are So Important The Consequences of Not Identifying Your Ideal Customer What the Right Customer Can Do For Your Business Audience Jacking and How to Find Your Ideal Customer Tools For Identifying Potential Leads For more episodes from myself and other accomplished business professionals, Subscribe now and don't miss out on future shows. Resources Mentioned The Digital Marketing Handbook Creating a Buyer Persona Quantcast Tool QuickSprout Tool From Neil Patel More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now [Tweet "3 Reasons You Must Create a Buyer Persona #thebrightideaspodcast #digitalmarketing"] Transcript Hey there Bright Idea Hunters! Welcome back to episode number 115 of the BrightIdeas podcast. I'm your host Trent Dyrsmid and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business. If you're an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversions and ultimately increase your profits; well, my friends you are in the right place. In today's episode I'm going to talk about 3 reasons why you must create a buyer persona template. Why might you want to listen to this? If you are having some difficulty being interesting enough and getting enough traction with your marketing, maybe you've missed out on this. The other reason I think you should listen to this episode is you're going to discover the number one mistake that most new marketers make in this area and I'm going to teach you how to do it properly. So before we get in to that, I have two very quick announcements. If this is your very first time listening to the BrightIdeas podcast and your listening to a mobile device, please right now text the word podcast to the number 96000 and you'll see some of my cool marketing automation trickery - which is very easy to reproduce - plus you're get an opportunity to opt-in and make sure that you receive notifications of all future episodes that come out. Announcement number 2 is if you're looking for proven blueprint for using digital marketing, I wrote a book and it’s called the Digital Marketing Handbook and you can download a free chapter at brightideas.co/book. With that said lets transition over and go ahead and teach you about why you need to create a buyer persona. Welcome back to another video on my series on content marketing. In this video - as the headline might clue you in - we’re going to talk about buyer personas. So a buyer persona is something that you don't want to skip. This is really important because if you don't take the time to define exactly who you're writing for and who you want to attract to your blog - and ultimately they will become… the goal of course, to have them become customers of your company - you're going to fail in a couple of really important areas. Number 1 is relevancy. You're content obviously is not going to be as relevant as it is otherwise could,
