Summary: Today we’re going to bust open the longstanding myths around selling with best selling author Matthew Dixon. Matt Dixon, an executive director of strategic research at CEB, He has a PhD from my Alma Mater The University of Pittsburgh. Go Panthers. He has an unrelenting drive to find the answers to questions senior executives often take for granted… like hey do we need to have a dazzle factor for our products? Well after you read Matthew’s book you’ll start questioning everything. Interview Links: Matthew's great books: The Challenger Sale and The Effortless Experience Matthew's Website The Executive Board
