Summary: With our world using 1.5 times the resources that earth can provide and with customers demanding more leadership from business, we are already seeing significant shifts in thinking on how businesses need to position themselves for success in the future. Multiple seminars on sustainability with new technologies for renewable energies, reduced transportation, reducing toxins and water usage and recycling materials by Unilever, Wal Mart, Coca Cola Hewlett Packard and 3M all talk about decreasing the environmental footprint. All laudable, yet the global indicator of the health of our planet continues to move in the wrong direction. We are now in a position that requires us to move into unchartered territory that is daunting and even a quixotic challenge to growth and traditional ways of doing business in order to address threats from overuse of natural resources and meeting the increasing population demands for products. Bill Klyn is International Business Development Manager for Patagonia, the global outdoor clothing company. He was one of the founders of the American Fly Fishing Trade Association, serving as Chairman for 10 years. Bill was also a founding member of the Recreational Boating and Fishing Foundation that works closely with government agencies and businesses to increase participation through education, engaging lapsed and new anglers and kids, thus increasing license sales and revenues for states. These connections helped Bill to collaborate on developing the SRF Group that works with broad-based private industry, no’s and financial entrepreneurs to seek support for shortfalls in needed government programs and initiatives for habitat enhancement and access for hunting, fishing and outdoor recreation. Bill was inspired to become a Board Member with Bonefish and Tarpon Trust, whose scientific research efforts to better understand these little known saltwater sport fish and their habitats in the U.S., Bahamas, Caribbean and Central America can influence their future sustainability. Bill was instrumental in creating, organizing and developing the TV Show “Buccaneers and Bones” along with Chris Dorsey, President of Orion Entertainment. This unique show brought well-known celebrity anglers together to not only fish but also to seek answers to what is happening with these terrific game fish and to teach anglers more about how to catch and release these fish. The series, in its 4th season, airs on the Outdoor Channel. He is also involved in a working group formed by CEO’s from a variety of businesses from around the country that search for creative solutions to address the changing needs of sustainable business being termed the “New Economy.”
