Summary: There is nothing new under the sun. What was old, is new again. It’s all been said and done before ... Those adages are true in your university philosophy class, and just as true when it comes to your media strategy. If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online ... and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you. In this 16-minute episode youll discover: Why producing social objects is critical How social media changed the concept of audience forever A simple fundamental definition of modern SEO Why Google is like a mean high school girl How Google plans to reward personal media brands The 7 initial steps to building a digital media platform What to focus on first so traffic is never a concern Listen to New Rainmaker Episode No. 7 below ... [player] Download MP3Subscribe in iTunesDownload Transcript The Transcript The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future Robert Bruce: There is nothing new under the sun. What was old, is new again. Its all been said and done before … true in your university philosophy class, and just as true in your media strategy. If youre working too hard trying to keep up with every new tactic and technology and social network that bubbles up online ... this episode is for you. This is New Rainmaker, from newrainmaker.com. I am Robert Bruce and today Brian Clark makes the case for the one thing you need to relentlessly focus on in order to drive prospective customers to your business, no matter what Google, Twitter, or Facebook do (or dont do) in the future. Stay tuned … Brian Clark: What would you say about an SEO strategy that involved creating content a specific audience wanted ... and then used social media to publicize that content in order to rank well in search engines? Well, if youve been paying attention over the last few years, youd say ... “Thats what SEO is, Brian”. Google is looking for signals that people like content before theyll rank it prominently, and that starts with social media distribution. Like, duh ... thats why they launched Google+ in 2011. Okay, Ill give you that one. But Im talking about 2006. Back in those days, Facebook was still primarily in dorm rooms, and Twitter was considered ridiculous to the extent it was considered at all. It was before social media went mainstream, but we still had social media. Back then it was mainly about blogs, but Web 2.0 was accelerating the coming culture of sharing with social media news and bookmarking sites. The two primary platforms at the time were the former versions of Digg and Delicious (which has now been ruined by Yahoo!). Digg in particular was a force to be reckoned with, sending tens of thousands of visitors in a massive stampede ... if you made the home page. TechCrunch was literally built on the back of Digg, with its tech news focus and acerbic voice. Heres how it worked. Members of the Digg community submitted content for general consideration. The content either got voted up (a digg) or down (a bury). Many websites (including Copyblogger) had Digg buttons on their pages, similar to what you now see with Twitter, Facebook, and the rest. Long story short, enough diggs and your content made the Digg home page, and the stampede began. But that wasnt why many of us wanted to make the homepage. The real reason to make the homepage was links. Bloggers trolled the Digg homepage looking for interesting content to blog about or add to their link posts. And naturally-obtained links remain the signal Google loves most. We were using Digg as a content publicity engine. The content was high quality, that wasnt the problem ... the issue was that all things made equal, content with the most
