Summary: With all the talk of doing a product launch online thanks to Jeff Walker's Product Launch Formula 2.0 release, I thought I should talk a little bit about how blogging can be used to launch a product based on my experiences. My list was built off the back of this blog and I have conducted a product launch process a couple of times. In this audio I go through some of the techniques, the mistakes and the successes I have experienced over my three years as a blogger, which led to the eventual successful launch of an information product, which I made over $150,000 from. If you are thinking of doing a product launch online, or a relaunch or closing down sale or any kind of online promotion, and if you want to know my opinion of Product Launch Formula (and let me be frank - I did NOT plan on buying the product at first because I didn't think I needed it), then this is a podcast you have to listen to. There's lots of good content in this audio and some behinds the scenes stuff too, plus at the end I'm offering a special bonus. You will just have to listen to the audio to find out what it is (okay, here's a clue - the bonus includes a free one of these, the same MP3 player I use - the iRiver S10). Note: To get the bonus you have to take action on Thursday 27th of March 2008 at 2PM EST (USA time) when Product Launch Formula 2.0 is released for 24 hours only, so listen to this audio before that date or you miss out! Show Notes How to build email lists How I created my first list of 3,000 subscribers using blogging Some key lessons from Jeff Walker about using surveys before releasing a product The first million dollar launch day The real reason I bought Product Launch Formula (nothing to do with the content itself) Jeff teaches me the importance of list segmentation What I did in the lead-up to my own launch How I attracted top affiliates to my launch The real reason you do a launch - to build a list (so you CAN start with no list and still succeed) Who should and should not invest in products like product launch formula A special bonus from me if you decide to join PLF 2.0 [ Download MP3 | iTunes | Soundcloud ] ****** Success with No List and No Affiliates? If you are still worried about conducting a launch without an email list, watch the latest free video from Jeff about the guy who started with no list, no web site and no joint venture partners and did over $7,000 in sales - impressive stuff! Here's the video - No List, No Web Site, No JV Partners
