Summary: Steven is an Australian Internet marketer with a large track record of success, particularly in the webinar space. Steven has an interesting background, with going from a panel beater to a rock star playing large arena, such as the Big Day Out, to now being a full-time digital marketer. Steven and his clients have done well over $20 million in sales from webinars, and it is with great pleasure that I say welcome to the call, Steven. Steven: Good day, Greg. Hello, great to be here. Greg: Yes, excellent. Great to have you online. You've certainly got a great reputation. I've never heard anyone saying anything bad about you, and I think part of the reason why is just because the model that you're doing is really working, and also the stuff that you're teaching is really working, with some guys and girls out there getting some great results, which is excellent. Steven: Thank you very much, man. It's always nice to see, and that's what I always tell my students. It's like, the only thing you have online is your reputation, so I take that as a compliment. Our commitment to actually a strategy that has been–we've been blessed with it. It's a strategy that's very easy, and my success has really come from that strategy working so well. I've just been lucky and had great timing with coming into this space, so thanks, man. Greg: No, that's good. I think what you said about reputation management is so important, especially in this digital age of social media, where bad reviews can spread very, very quickly. I think you and I have got a similar approach, where you really try to do the right thing by everyone and really preserve your reputation. It's a great way to go, even if it wasn't in the social age. It's still a great way to go, but you've got an interesting background. You and I were laughing about it this week, going from tradesman to musician–was it hard rock, or what was the type of music you were doing? Steven: It was death metal, thrash and death metal, really fast and heavy and aggressive music. Yes, absolutely. I was a bit more of an angry man in my younger days. It was a great outlet. Greg: How's your ears now after all that full-on sound? Steven: I'm sorry? They whistle at night. I hear things at night, but it was thanks to the drummer's cymbals and the cracking piccolo snare drums, those really high-cracking ones, but I think the neck's a bit out of whack as well, especially now working on a computer with a few vertebras out of alignment, probably. But yes, all good, mate. It was a lot of fun, and it was a great outlet. It's certainly just like any other business. The music business, 13 years in any industry, you learn a lot and here's what I always tell students as well. You'll be amazed–anyone can do a webinar, because everyone's got experience. Everyone's worked in a specific field for a number of years, they've done a certain job for a number of years, and they've got experience. A lot of people, they take that for granted. I could easily teach music industry stuff to people, but it's just my passion is helping people make money and helping people create wealth, and doing the same for myself as well, automating things. I've just moved on from that, but it was a great adventure. I learned all of my business stuff from being in the music business, the good, the bad, and the ugly and all of that. It was really, really an awesome time. Greg: Luckily now you've got a few more coins in your pocket than the early days of the music, as you're a full-time Internet marketer. How did you get started online, Steven? Steven: Basically, when I came back from Los Angeles, after the music business sort of collapsed, thanks to the demise of record companies and Napster and all of that stuff, Internet downloads, and basically the band fell apart. We couldn't get a deal, and we lasted about two years over there, living on 10 bucks a week at the $0.99 store in LA, and we wanted to kill each other.
