Summary: In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors. Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press. Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running. But all of those problems existed before the Internet. What now? In this 14-minute episode youll discover: How a detergent company in Cincinnati became a television producer Why a disposable marketing approach is an unnecessary waste Which asset you can give away, still keep, and watch increase in value Why I turned down a seven figure offer for copyblogger.com How to maximize your marketing wealth with new media Why Mark Zuckerberg makes the rules for fools What real freedom looks like Listen to New Rainmaker Episode No. 3 below ... [player] Download AudioSubscribe in iTunesDownload Transcript Transcript How to Build a Lucrative Asset While You Make it Rain Robert Bruce: In the days before the Internet, if you wanted to create and distribute any kind of media on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors. Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press. Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running. But all of those problems existed before the Internet. What now? This is New Rainmaker, from newrainmaker.com …
