Summary: <p>TRACING COFFEE FROM ETHIOPIA TO D.C.: Few countries are as synonymous with coffee as Ethiopia, whose exports reach consumers all over the world. A few years ago, Ethiopia mandated that its coffee farmers sell their crops through a commodity exchange — a plan designed to help many of the country's low-income farmers fetch better prices on the market. But that plan's come under criticism from some who feel it's ended direct trade for single origin coffee there and diluted the country's brand. Fresh from a learning tour of Ethiopia, Kojo explores the links between the coffee American consumers drink and the economic fortunes of the farmers who grow it. (52 min.)</p>
