Summary: Who is it that -- regardless of the economic climate -- always seems to be able make things happen? In any endeavor, non-profit, for profit, the dentist’s office, the publishing house, the software company ... almost anything you can think of ... who’s the most important player? And how do you become this person? In this quick 22-minute episode youll discover: The two business fundamentals I learned as an unhappy attorney Why you dont need privilege or sales skills to make it rain The true nature of the commercial Internet That the fundamentals of human nature havent changed (and what has) The problem with content marketing How to create marketing people actually want What a personal media brand is, and why you want one Listen to New Rainmaker Episode No. 1 below ... [player] Download AudioDownload TranscriptSubscribe in iTunes Transcript The New Rainmaker: Why the Key to Business Success is Media, Not Marketing Robert Bruce: Who is it that -- whether the chips are up or down -- almost every organization depends on? Who is it that -- regardless of the economic climate -- always seems to be able make things happen? In any endeavor, non-profit, for profit, the dentist’s office, the publishing house, the software company ... almost anything you can think of ... who’s the most important player? And how do you become this person? This is New Rainmaker, from newrainmaker.com, I’m Robert Bruce and today Brian Clark will answer these questions by taking us on a brief walk through his own professional story -- as well as a few others that I think you’ll find ... interesting. Stay tuned … Brian Clark: Without a rainmaker, you’re in trouble. This was true for the Native Americans living on sun-bleached plains. When the life-giving rivers began to dry up from lack of rain, life became hard. The plants withered, the animals weakened, and the tribe despaired. It’s also true for businesses trying to survive and thrive in any economy. The rainmaker is the one who brings in the clients and customers, the revenue, and the profits. It’s the rainmaker who saves their own tribe from the withering despair -- and dire consequences — of failure. In all cultures, the rainmaker is a powerful person. Secure, respected, and paid-in-full. Ultimately, the one who makes it rain makes the rules. The traditional business rainmaker typically enjoyed some unfair advantage outside of standard channels -- this is how they made it rain. The right family, the right Ivy League connections, the right country club membership ... privilege perpetuating more privilege. The new rainmaker also enjoys an unfair advantage -- except in this case it’s now available to anyone who understands (and, more importantly, acts on) how new business generation works today, thanks to the Internet. This unfair advantage is now built on the principles of attracting and engaging an audience, not the circumstances of your birth. An Improbable Run at Entrepreneurial Success Robert Bruce: So youre getting the basic concept of the rainmaker -- what his or her irreplaceable role has been in business and culture throughout history. Now let’s see what that might look like in a very specific professional environment. For instance, which attorneys make their own rules in a law firm? Here’s Brian again ... Brian Clark: In my past life, I was an attorney. I didn’t much enjoy the practice of law, but looking back now, I realize that I learned two fundamental rules of smart business while doing my time in the big law firm environment. I was a liberal arts major with a law degree. I’d never taken a course in marketing or business ... never even read a book. So naturally I end up practicing business law. I was a keen observer though, and the realities of the business of law made some things quite clear to this fo
