Summary: Joe Pine, co-author of The Experience Economy, and the brand new book entitled Infinite Possibility joins us on Edgewise to explain the balance between commoditization and customization in progression of economic value. Amazon and Wal-Mart are just two companies that have used transformation as a tool to successfully guide customers to change by using their experiences. Companies such as these are commoditizing goods so they can sell at higher volume and lower cost to the consumer. He outlines three phases of transformations that are required to sustain transformations through time, which include diagnosis, using a set of experiences and following-through. Not only are these transformations crucial to a business setting but can be useful in our personal lives as well. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. For additional training on this topic, consider these AMA seminars: *Pricing Strategies ndash; Capturing and Sustaining a Competitive Advantage *The Psychology of Management: Why People Do What They Do *Measuring and Maximizing Marketing ROI To learn more, read these AMACOM Books: *The On-Demand Brand, by Rick Mathieson *New Directions in Supply-Chain Management, by Tonya Boone, Ph.D., Ram *One Foot Out the Door, by Judith M. Bardwick, Ph.D.
