Summary: In China, domestic firms are capturing market share and profits by designing products that not only appeal to Chinese consumer tastes – but are also priced substantially lower than comparable offerings from multinational firms. As a result, more and more multinational companies are finding it necessary to rethink their approach to product design and development in China. In this podcast, Nick Leung, Managing Partner of McKinsey’s Greater China Practice, discusses this topic with Bill Wiseman, Davis Lin and Changqing Zheng. Bill is Managing Partner of the Taipei office and heads McKinsey’s Design to Value Lab in Asia. Davis is a Partner in Taipei with the High Tech, Telecoms, and Media Practice. Changqing is an Associate Principal in Shanghai.
