Summary: <a style="float: left; margin: 0 15px 0 0;" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303" target="_blank"></a>In today's episode, you'll be listening in on a coaching session with Donnie Lawson. Donnie is in the planning stages of setting up his ecommerce business, and you'll hear us talk about the criteria he used to choose his niche, how he's finding suppliers, some tips for how to build credibility when approaching wholesalers as a new business, and tons of other great discussion. To hear the episode, click play below or download in <a title="Ecommerce Pulse in iTunes" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303" target="_blank">iTunes</a>. Links referenced during the show: <a title="Out of the Sandbox Shopify Themes" href="http://outofthesandbox.com/" target="_blank">Out of the Sandbox Shopify Themes</a> (my favorite themes) <a title="The PLA Guide" href="http://cpcstrategy.com/product-listing-ads/" target="_blank">The Product Listing Ads Guide</a> <a title="Google Shopping Shopify App" href="https://apps.shopify.com/google-shopping" target="_blank">The Google Shopping Shopify App</a> Other resources mentioned: <a href="http://www.amazon.com/gp/product/B0067TGSOK/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B0067TGSOK&linkCode=as2&tag=newficreat-20">The $100 Startup, by Chris Guillebeau</a> Quote of the week: "When I’m old and dying, I plan to look back on my life and say 'wow, that was an adventure,' not 'wow, I sure felt safe.'" ~ Tom Preston-Werner <a style="font-size: 1.17em;" title="Ecommerce Pulse - iTunes" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303%20" target="_blank">Subscribe to Ecommerce Pulse in iTunes!</a>
