Summary: <a style="float: left; margin: 0 15px 0 0;" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303" target="_blank"></a>If you're a bootstrapper, you're not going to spend thousands of dollars on professional web designers and marketers--you're going to be figuring all of that out on your own. In this episode, we'll be talking about some basic design principles and easy steps to setting up your own ecommerce store when you're not a designer. To hear the episode, click play below or download in <a title="Ecommerce Pulse in iTunes" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303" target="_blank">iTunes</a>. Links referenced during the show: Design tools <a title="SubtlePatterns.com" href="http://subtlepatterns.com/" target="_blank">SubtlePatterns.com</a> - Get free tiled background textures for your site <a title="Lipsum.com" href="http://lipsum.com/" target="_blank">Lipsum.com</a> - Generate lorem ipsum (dummy text) to use as a placeholder on your site <a title="ColorSchemeDesigner.com" href="http://colorschemedesigner.com/" target="_blank">ColorSchemeDesigner.com</a> - Use a color wheel tool to generate ideas for color palettes <a title="Design Seeds" href="http://design-seeds.com/" target="_blank">Design-Seeds.com</a> - View color palettes based on photos <a title="LogoPond.com" href="http://logopond.com/" target="_blank">LogoPond.com</a> - Get inspiration for your logo design <a title="Pixlr" href="http://pixlr.com/" target="_blank">Pixlr.com</a> - A free online photo editor (like a basic version of Photoshop) Where to get themes for your website <a title="Shopify Theme Store" href="https://themes.shopify.com/" target="_blank">Shopify Theme Store</a> <a title="Mobilia Shopify Theme" href="http://outofthesandbox.com/products/mobilia-theme-sydney" target="_blank">Mobilia Shopify theme by Out of the Sandbox</a> - My favorite Shopify theme to work with Hiring tools <a title="Fiverr.com" href="http://fiverr.com/" target="_blank">Fiverr.com</a> - Get services (like a cheap logo design) done for $5 <a title="oDesk.com" href="http://odesk.com" target="_blank">oDesk</a> - Hire a freelancer <a title="Elance" href="https://www.elance.com/" target="_blank">Elance</a> - Hire a freelancer <a title="99Designs.com" href="http://99designs.com/" target="_blank">99Designs</a> - Crowdsourced design <a title="Crowdspring.com" href="http://www.crowdspring.com/" target="_blank">Crowdspring</a> - More crowdsourced design Helpful Resources <a title="How to take product photos" href="http://www.practicalecommerce.com/articles/3889-How-to-Take-Gorgeous-Product-Photos" target="_blank">How to take gorgeous product photos</a> - Practical tips for taking your own product photos A typography tip mentioned during the show: Use 2 fonts: one serif and one sans-serif. Using too many fonts will make your design start to look cluttered and messy. Quote of the week: If you are not embarrassed by the first version of your product, you’ve launched too late. ~ Reid Hoffman <a style="font-size: 1.17em;" title="Ecommerce Pulse - iTunes" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303%20" target="_blank">Subscribe to Ecommerce Pulse in iTunes!</a>
