Summary: We are constantly reminded of the innovation deficit in Canada, the notion that Canadian companies are not creating enough world class products to sell on the global stage. Although the term is usually applied in reference to technology companies and university research labs, there is an innovation deficit with small and mid-size businesses as well. One of the best sources of innovation and competitive advantage is simply this: knowing your customer well and applying that knowledge in beneficial ways. In this episode of the Business Coach Podcast Ian chats with Paul Rivett, Client Services Manager at VentureLAB.
