Summary: This week Neil talks with Marketer Jay Ehret. Jay is the creator of The Marketing Spot. Jay's mission in life is to turn entrepreneurs into marketers. Jay shares with us how to increase your sales AND raise your prices! Most small businesses start out by undercutting their prices. And when that doesn't work they cut some more, and more, and more. Until they have nothing left to cut. At this point they are confused why they aren't selling more with their new lower prices! Well, Jay will explain to us why this strategy doesn't work and what you can do instead. Make sure you stick around until the end when Jay tells the story of the $10 oil change! How is that even possible? Here's a hint - - It's Not!! Download a transcript of this episode Find Jay at TheMarketingSpot.com Find episodes of his former podcast at PowerToTheSmallBusiness.com
