Summary: Now more than ever, commercial real estate professionals are leveraging social media platforms such as Facebook, Twitter, and LinkedIn to turn contacts into clients. But is it worth the time? In this podcast, Bo Barron, CCIM, managing director of Sperry Van Ness/The Barron Group, discusses the finer points of his business-building social media strategy and offers time-saving advice to novices. For more on social media, read “Surviving Social Media” in CIRE magazine’s January/February issue.
